Luxury fashion industry E-Commerce Essay Example | Topics and Well Written Essays - 750 words

Luxury fashion industry E-Commerce - Essay Example The use of colour is usually considered to be an essential component of visual merchandising (Iqbal et al., 2011). Choice of the colour, therefore, determines the attention it attracts to consumers. Use of vibrant colours like red, brown or orange at the entrance and addition of designs gives an appealing look to attract many customers. Colour also, can create an emotional impact on consumers that can portray good meaning about the product. E-commerce employs the use of signage that acts as a salesperson. This increases the efficiency as customers easily reach their destinations by just following the displays in it. Also, use of signage increases customer service since it reduces the waiting time that is a desirable factor to customers. Maintenance of proper lighting to focus on key products improves the appealing effect of the products. Those consumers who use online applications and sites require pictures of products with good lighting to allow them make right choices and save on time. Lastly, the use of unique window display of products serves as an attraction to more sells. Showing items correctly will give consumers idea of how they would look like and these is more likely to influence them to buy the items (Iqbal, et al., 2011). In order to maintain consistency from the real visual merchandise shop and online, e-commerce have to employ some factors. The use of a simple web design with a good user interface where the customers can easily navigate through and make their purchases with ease. Pictures and videos of the items in the store are displayed in high quality and in simple layouts where one can access a number of items at a go. These pictures and videos usually contain a specified description of quality, make and prices. With the Omni-channel strategy, the integration of the real store and online stores has enabled the merchandisers maintain consistency and promote their

U,S Economy Change Before and After WWII Ended Essay

U,S Economy Change Before and After WWII Ended - Essay Example Most of the sectors which oriented themselves to defense kind of production were like electronics and aerospace. Therefore, despite the fact that numerous Americans feared the return of the depression that had hit the nation before the war, after this war, they got quite a significant rise in personal income during the war that reached the year 1945. (Tassava, 2010) The two decades following WWII, are best described economically as ‘Growth period’. Despite the fear of most Americans that depression would haunt America again after WWII; up to 1970s, the economy experienced just mild recessions. An example to show this growth is that the period running from 1945-1960, the real GNP growth rate was (52%) fifty two percent. During the same period per capita GNP escalated by (19%) nineteen percent. Most notable after the WWII was the rise in production of consumer durable commodities. These commodities were like TVs, Cars as well as household appliances. The US’s service industries also expanded a great deal. (Walker, 1996 p